The primary mission of this four year project, implemented by IREX and funded by USAID, is to foster self sustainability in the Armenian media sector. The main element of the program is designed to assist commercially viable targeted independent media outlets through the provision of loans. However the CMSPA also includes elements that contribute to the development of the banking sector, promote economic development, and improve the profitability and business acumen of targeted media outlets. The project includes a comprehensive cooperative targeted media development initiative that will encourage the development of cooperative network synergies and move targeted media outlets towards loan qualification. The IREX project has at its core, elements that will insure that:

1. Targeted media outlets qualify to receive loans and repay them according to a schedule.
2. Targeted media outlets improve their profitability and expand their audience.
3. Targeted media outlets improve the professional quality of their product and provide diverse programming and information relevant to the public’s interest.
4. Armenia’s media market is consolidated through the formation and support of networks.

CMSPA will offer targeted media outlets a broad range of assistance designed to move media outlets towards self sustainability and loan qualification. The program will foster initiatives that will improve broadcast distribution infrastructure, advertising performance and audience research. Through its active involvement in the economic development of the media sector by using both ratings and providing network opportunities and in cooperation with other programs activities, loans and assistance programs CMSPA intends to help create a more profitable operating environment for everyone.